Tips for Attracting and Retaining Millennial Travellers
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Eco-friendly, original, personalized vacations are sought by Millennials
Travel agencies should tailor their offers with ecological, sustainable, creative and personalized features to make them attractive to the Y (Millenials) generation. The platform Tourism-review makes some valid points and provides useful advice on putting together attractive offers tailored for to the Millenial generation.
This is one of the most important characteristics of this generation: Millenials are more attracted to products and services that improve not only their quality of life but also the quality of society. This generation is in a constant search for meaning and is committed to brands that contribute to the betterment of society.
They are conscious consumers who care about the effects of their habits on the environment and society. Planting trees, participating in humanitarian actions, caring for workers' rights - these are all activities that you can incorporate into your offers.
Offer original culture
For 60 to 80% of this generation, authenticity is the most important factor in choosing a destination. Traveling as closely as possible to local culture with local amenities will thrill this generation eager to discover meaning and find cultural enrichment.
The Y generation does not just want to see the Eiffel Tower, but they want to see the Eiffel Tower in the company of a local, to get as close to the life habits of a Parisien. This quest for authenticity also meets the need for personalization and speaks of the need to get off the beaten paths, avoiding the so-called "too many tourists" places.
Fun and unforgettable experiences
"Relaxed" is an expression that regularly appears in offers to attract this generation. People aged between 18 and 35 like to afford their families, friends and themselves fun, joyful and intense experiences. They are conscious hedonists and live their lives to the maximum, and in all their experiences they seek strong emotion and excitement. "YOLO" [you only live once] is their motto!
Promote self-guided and tailor-made tours
Passengers of the Y generation are not consumers of packaged products. Not only do they care about access to customized services and products, including travel, but they are also very strong in their self-sustainability. They are liberal, mobile, and prefer the flexibility, hence the success of road journeys with this generation. Focus on a self-guided tour with suggested routes offering a wealth of local experiences rather than a multi-day stay in the all-inclusive resort.
Communicate through social media
Today it is impossible to avoid social media, especially Facebook and Instagram, with the Y generation. On average, they spend 2 hours and 39 minutes a day on these apps to which they attach great importance. Their journey must have a great potential for 'sharing', that is, it must allow them to send a picture of themselves to the world and thus attract the support of their peers. Social media offers an endless supply of inspiration for their next vacation.
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