UT Magazine: Sustainable Business of Travel Agencies
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Agencies that acquired the Travelife Partner certificate were not prompted to do so simply to obtain certificates and logos to be used for marketing purposes, but because they truly want to do business in a socially responsible manner. A certificate is certainly good for promotion, but more important is the awareness of employees that brings about changes from agencies to the society, says UT - Hospitality and Tourism Magazine
Travel agencies in Croatia are becoming increasingly aware how important market positioning is in the area of corporate social responsibility (CSR), while major European tour operators have already included the principles of sustainable business as a standard in their development plans. This means that business in accordance with the principles of sustainable tourism is not a short-term trend, but a priority for future development and increased competitiveness, writes Hospitality and Tourism Magazine UT.
UT states that the sustainable tourism project Travelife in Croatia was mostly joined by receptive travel agencies, i.e. those that bring guests, and which fall into the category of micro, small and medium-sized companies. It can be concluded that these are agencies that base their sales on creating products of special tourism forms, which includes the offer of natural and cultural resources in tourism. For larger agencies involved in the project, those with a stable business, the Travelife system is a model for streamlining business structure and an added value in communication with suppliers, partners and customers. In fact, one can not ignore the fact that the Travelife system of corporate social responsibility in tourism has been recommended by the European Union, and that it is used by more than 700 tour operators, including the largest, the German TUI.
"What is important is that the agencies that acquired the Travelife Partner certificate were not motivated only by a certificate or logo to be used in their marketing, but that they truly want to do business in a socially responsible manner. Of course, a certificate is good for promotion, but more important is the awareness of employees that brings about changes from agencies to the society. Although 13 certified agencies and a dozen agencies that are in the process of certification is not a lot, sustainable development must start with small steps if it is to be implemented, included and integrated into society. We hope that the example of travel agencies will encourage the local community, partner agencies and tourists to get involved and through cooperation contribute to the positive impacts of tourism on the community and minimize negative impacts on the environment", UT concludes.