Revenue from foreign tourists in 2025

According to data from the Croatian National Bank (HNB), revenue from foreign tourists in 2025 totalled EUR 15.298 billion, representing a 2% increase compared to the same period in 2024, i.e. an additional EUR 292.5 million in revenue.

In the fourth quarter of 2025, revenue from foreign tourists amounted to EUR 1.886 billion, marking a 3.8% increase compared to the same period in 2024, i.e. EUR 69.5 million more.

“We are satisfied with the results achieved in 2025. Alongside record tourist arrivals and overnight stays, record revenues were also generated, clearly confirming that Croatian tourism continues to grow, but now in a thoughtful, strategic and long-term sustainable manner. Positive trends have continued into 2026 as well. However, in a context marked by global challenges and uncertainties, it is difficult to provide precise forecasts for the remainder of the tourism year. It is realistic to expect that, more than before, travel decisions will be made at the last minute, with the majority of guests deciding within one or two weeks prior to travel. This further emphasises the importance of our competitiveness on the international market. It is therefore crucial to maintain a high level of responsibility in shaping the tourism offer and pricing policy, as these elements will be decisive for preserving stability and continuing positive trends in Croatian tourism,” said Tonči Glavina.

Source: Ministry of Tourism and Sport 
Photo: Aleksandar Gospić / CNTB