Early booking campaign launched on key markets

In preparation for the next tourist year, the Croatian National Tourist Board launched a promotional campaign to encourage early bookings and travel in 2024. Among the markets covered by the campaign are those from which Croatian tourism generates the most tourist traffic and those that respond best to early bookings, namely Germany, Austria, the United Kingdom, Switzerland, and Belgium. CNTB will implement the campaign through the end of February 2024 on the most crucial booking platforms of the mentioned countries.

"Earlier travel planning and earlier bookings are a trend that is slowly but surely returning, especially in the context of more favourable prices. We can remember how trips in the middle of the COVID crisis were booked as last-minute arrangements, but as the market recovered, the trend of earlier booking returned. For this reason, we have also decided to promote activities aimed at a faster and simpler selection of Croatian vacation destinations. Our goal is to strengthen Croatia's position as a safe and high-quality tourist destination that will be one of the first choices of foreign guests when planning their ideal vacation," said Kristjan Staničić, director of the Croatian National Tourist Board.

The campaign highlights tourist products for which the most interest is expressed in the markets: natural beauty, culture, nautical, and active vacations. The promotion of activities will be realized through offline, online, and social media, and the added value of these promotional activities is the promotion of Croatia through landing pages that are exclusively dedicated to our country and are located on platforms where users can choose and book accommodation.

Source and photo: CNTB