Croatian tourism presented in Latin America for first time

The Croatian National Tourist Board, in the heart of Chile, in the Croatian club Estadio Croata, held a special presentation of Croatia’s tourism offer. The presentation was organised as part of the 28th Catad’Or, the most prestigious and popular wine competition and tasting of wines and spirits in Latin America, held in Santiago de Chile, where Croatia, for the first time, holds the status of Partner Country.

Although all the richness of Croatian tourism was presented, the focus of the presentation, held for 70 of the most significant Chilean tour operators, agents, tourist journalists, and travel bloggers, was on nautical tourism, the indented coastline, sea cleanliness, untouched nature, as well as on the safety of Croatia as a tourist destination and its excellent food and wine. The national tourist offer was presented by Kristjan Staničić, the director of the Croatian National Tourist Board, Tomislav Fain, the director of the Association of Croatian Travel Agencies, and Tomislav Radoš, the vice president of the Croatian Chamber of Economy for Industry and Sustainable Development. The event was opened by Mira Martinec, the Ambassador of the Republic of Croatia in Chile.

“Catad’Or is an opportunity to showcase our top wines, but also Croatia as a popular and desirable tourist destination in the Mediterranean. Croatia is increasingly recognized globally as a safe vacation spot; however, we are also gaining recognition as a high-quality gastronomic destination. The Partner Country status at the prestigious Catad’Ora has provided an opportunity for an additional step in presenting our tourist offer in this distant market with great potential, especially considering the sizable Croatian diaspora in Chile and throughout Latin America. I believe that we have brought our country closer to all of them, who, as we have seen here, love it even from a distance,” said Director Staničić, adding that he believes many Croats who haven’t visited yet will come to our country and explore the destinations of their ancestors.

When it comes to distant markets and travel agencies, according to Tomislav Fain from UHPA, interest in Croatian destinations remains strong despite all global challenges. “Our country is globally recognized for various aspects of the tourist offer that make it distinctive and attractive as a tourist destination. For agencies, it is crucial to identify the preferences of each individual market to create offers that will match the interests of travelers we want to attract to Croatian destinations,” emphasized Fain.

Positive trends from the Chilean market are also confirmed by eVisitor system data, showing over 15,000 arrivals and 46,000 overnight stays from this market in the current part of the year, representing an 18% increase in arrivals and a 13% increase in overnight stays compared to the same period last year.

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Source and photo: CNTB