Terra Gothica Incognita: Fourth consultative workshop held

Within the INTERREG project Terra Gothica Incognita, the fourth joint consultative workshop for various interest groups and stakeholders was held on 14 October 2025 in the City of Prem, Slovenia, with the aim of further developing and reflecting on cultural tourism in the new Croatian–Slovenian cross-border destination.

Experts, representatives of public institutions, local stakeholders and tourism professionals from Slovenia and Croatia were presented with the resource base for the development of new tourism products in the project area. Through an analysis of existing assets, participants discussed infrastructure challenges in positioning the destination towards target groups, its capacity in relation to sustainable development, with a particular focus on human resources and the education of stakeholders who must act as drivers of both economic and cultural development.

The workshop was opened by Marko Bonin, Director of the Regional Museum of Koper (Museo regionale di Capodistria), while project manager Renato Stanković (City of Kastav) briefly presented the project objectives. Experts Jelena Berečić and Marko Koščak then delivered presentations focused on the resource base and potential itineraries for the new cultural tourism destination, which sparked a joint discussion on the tourism offer and the integration of the area into a functional whole that destination management companies can easily market for organised group arrivals from various target segments.

The workshop concluded with the announcement of further project activities. At the end, participants had the opportunity to explore the City of Prem under the expert guidance of Mateja Kakež from the Ilirska Bistrica unit of the Regional Museum of Koper (Museo regionale di Capodistria).

The Terra Gothica Incognita project continues to develop as a platform for cross-border cooperation, valorisation of cultural heritage and the creation of a sustainable tourism offer based on the identity of the region.

Source / photo: UHPA

The project is co-financed by the Office for Associations of the Government of the Republic of Croatia