Croatia, Slovenia and Austria together on the US market
Alps - Adriatic region successfully introduced as part of the Signature Travel Network conference in Las Vegas
As part of the campaign „Alps-Adriatic-Amazing“, collective campaign leaded by Croatia, Slovenia and Austrian presented on the US market
As part of the "Alps-Adriatic-Amazing" campaign, which is jointly carried out by Croatia, Slovenia, and Austria on the U.S. market within the framework of the European Travel Commission (ETC) program "Co-branding of Promotional Campaigns" and with co-financing from the European Commission, the Alps-Adriatic region was successfully presented at the annual Signature Travel Network conference held in Las Vegas from November 11th to 14th.
This significant B2B event was attended by 2,700 tourism professionals, including over 1,700 travel agents and advisors, members of Signature Travel Network, one of the most important consortia in the luxury travel sector.
During the three-day program, representatives from three countries held meetings with nearly 300 travel consultants (advisors) and travel agents. Additionally, as part of the Alps-Adriatic concept, Croatia, Slovenia, and Austria were introduced in a special presentation attended by more than 160 carefully selected Signature advisors and agents.
Connecting the Alpine landscape of southern Austria with the lush green forests and cities of Slovenia, as well as the continental and coastal jewels of Croatia such as Zagreb, Kvarner, and the Zadar region, this Central European area is perfect for the trend of slow travel.
The 12-day itinerary is ideal for exploring the region, its natural beauty, and diverse experiences in the realm of active tourism, with a special focus on enogastronomy and the "farm-to-table" concept.
The promotion in Las Vegas was the final activity of the 'Alps-Adriatic-Amazing' project, carried out this year by the Croatian National Tourist Board and its Representation in New York, the Slovenian Tourist Organization (STO), and the Austrian National Tourist Office (ANTO), all with the aim of further strengthening the positioning of the three countries as attractive year-round destinations among American travelers with high purchasing power.
Source and photo: HTZ/CNTB
