CNTB launches last-minute campaign for the European market

The Croatian National Tourist Board has launched a new last-minute campaign titled "Croatia worth every second of your time." The campaign aims to reposition the perception of Croatia as a destination that offers excellent value for money, attracting guests who make travel decisions at the last minute. The campaign is active in seven key European markets, including Germany, Austria, Italy, and Central European countries, with a focus on July and August.

The CNTB points out that modern travelers tend to prefer closer, safer, and more accessible destinations, but they also control their expenses more strictly, which is why the new strategy emphasizes authentic and financially affordable experiences.

Locations such as the Medvednica and Vransko Jezero nature parks, the cultural heritage of Zadar and Dubrovnik, the natural beauty of Gorski Kotar and Žumberak, and the gastronomic offerings of smaller towns outside major tourist centers are brought to the forefront. The campaign specifically promotes activities and attractions that are free or cost less than 10 euros.

Promotional activities are being carried out through a combination of online communication channels and print media in the markets of Germany, Austria, Italy, Hungary, the Czech Republic, Poland, and Slovakia. Part of the strategy also includes organizing trips for foreign influencers who will visit destinations across Croatia—from Zagreb and Pula to Split and Dubrovnik. They will create content tailored precisely for an audience that carefully plans its budget, demonstrating how a quality vacation can be experienced in Croatia without extreme costs.

For domestic agencies, tour operators, and hoteliers, the campaign is a signal to adapt their offers to the growing segment of guests looking for an authentic experience at a reasonable price.

Source nad photo: CNTB