Croatian National Tourist Board office opened in Berlin

The Croatian National Tourist Board has opened a Representative Office in Berlin, which, alongside the Representative Office in Munich, will cover the most important market for Croatian tourism. The opening of the office was attended by Kristjan Staničić, director of the Croatian National Tourist Board, Hanna Kleber, president of the Association of National Tourist Representatives in Germany - Corps Touristique e. V., Andreas Kolbe, advisor in the Department for International Tourism Policy at the Federal Ministry for Economic Affairs and Energy, Gordan Bakota, ambassador of the Republic of Croatia to Germany, and Romeo Draghicchio, director of the CNTB Representative Office in Berlin.

"By opening the Representative Office in Berlin, an important European political, economic, and transport hub, we are further strengthening our presence in that part of Germany, while simultaneously, together with the existing office in Munich, effectively covering the entire German market. The Berlin office continues the continuity of our long-standing presence on the German market, which we have maintained for the past 30 years through the office in Frankfurt. German travelers strongly recognize our safety, proximity, and authenticity, as well as the quality and value for money we provide. More than 20 percent of all tourist overnight stays in Croatia are generated precisely by guests from Germany, who increasingly visit us during the pre- and post-season periods. Although Croatia is traditionally recognized as a drive-to destination, we are aware of how crucial high-quality air connectivity is for tourism development. In this context, it is important that Croatia is currently connected via direct flights with as many as 15 German cities," stated director Staničić, adding that the current German Tourism Analysis shows that Croatia is among the Mediterranean destinations where tourists spend less money for approximately the same level of service compared to other Mediterranean countries like Greece and Spain.

German tourists in Croatia are recognizable by their high purchasing power and interest in high-quality and premium content. They show particular interest in camping, family holidays, and private accommodation. They are increasingly interested in active holidays, staying in nature, and authentic local experiences. They attach great importance to safety, cleanliness, and infrastructure, while finding additional value in eno-gastronomy and cultural heritage. Last year, Germans achieved 22.3 million overnight stays in our country. The highest number of overnight stays was recorded in Istria, with over 10 million, followed by Kvarner with over 4 million, and the Zadar and Split-Dalmatia counties with over 2.2 million overnight stays each. Looking at specific destinations, the highest number of overnight stays was recorded in Rovinj, Poreč, and Medulin.

"The opening of the Berlin office is part of a strategic strengthening of Croatian tourism promotion on the German market, with a special emphasis on northern Germany. Here, we will focus on more intensive cooperation with key partners, travel agencies, and airlines to further improve transport connectivity between Croatia and German guests. A special focus will be placed on collaboration with digital media, influencers, and modern communication platforms, which play an increasingly important role in destination promotion and travel decision-making," commented Draghicchio, adding that the large turnout of tourism professionals, media, and tourism associations from Berlin and the surrounding area at the office opening confirms the strong interest in Croatia in this region.

Source and photo: CNTB