Campaign launched to strengthen the post-season in Croatia

Although Croatia is at the very top of European countries with developed tourism and a rich tourist offer, seasonality remains a challenge. Most overnights and revenues are concentrated in the summer months. That is precisely why the post-season—a period offering a calmer but equally rich experience—is a key opportunity to attract guests. Mastercard and the Croatian National Tourist Board (CNTB) are well aware that Croatia has much to offer outside the main part of the tourist year, and have joined forces in the international campaign "One place, endless possibilities," targeting the markets of the United Kingdom and Switzerland.

The campaign is being carried out until the end of September, promoting Croatia as a destination that offers authentic and unique experiences in the autumn months—from eno-gastronomy and active vacations to art and culture. The centerpiece of the campaign is the priceless.com platform, where specially curated offers and experiences are available.

Examples include a tour of the Dubrovnik City Walls in the early morning hours, a luxury weekend in Slavonia with wine and outdoor content, a private cruise on the Adriatic, or truffle hunting in the Istrian forests. Additionally, exclusive gastronomic experiences are available, such as a multi-course dinner at the Zagreb restaurant Dubravkin put or cooking workshops with indigenous herbs on the Brijuni Islands. Such a variety of content highlights Croatia as a destination worth visiting throughout the year, not just at the peak of the season.

The campaign is aimed at an audience with higher spending power in two markets: the United Kingdom and Switzerland. Through carefully selected media channels, from reputable lifestyle and cultural portals to specialized sports and gourmet media, the message about Croatia as an attractive post-season destination reaches those who are ready to explore and invest in quality experiences.

"Through this joint campaign, we want to introduce the public to Croatia as a year-round destination which, thanks to its authentic experiences, authenticity, natural beauty, and cultural wealth, attracts tourists even outside the main summer months. It is important for us to emphasize the advantages that the post-season brings in this regard, such as fewer crowds, a pleasant climate, and more affordable prices, which further motivates guests to travel to Croatia during September, October, and beyond. We believe that through collaborations like this one with Mastercard, we are creating foundations for more sustainable tourism and strengthening the recognition of our country as a safe and attractive tourist destination throughout the year," said Kristjan Staničić, Director of the Croatian National Tourist Board.

The campaign is based on programmatic advertising and precise targeting of different types of travelers: art and culture lovers, eno-gastro enthusiasts, and outdoor lovers. This approach allows for optimal budget utilization while creating measurable results through increased traffic on the priceless.com platform and growing interest in autumn travels to Croatia.

Source: CNTB

Photo: Zoran Jelača;  Source: CNTB